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"In the rapidly growing world of digital marketing; being the first result on search engines is the key."
SEO (Search Engine Optimization) is a digital marketer's King of Ace which helps in establishing a brand online and to secure a higher rank in search engine results. Continuously working on the SEO is essential for your website to rank higher in the search results on various search engines like Google, Yahoo, Bing, DuckDuckGo, etc.
In this article, we'll be touching base upon Black Hat and White Hat SEO practices and how marketers can adopt some of the best SEO practices.
Black Hat SEO Practices
What are Black Hat SEO practices?
As the name suggests, Black Hat SEO practices are undesirable or disapproved ways of getting your website to appear on the top of the Search Engine Result Pages (SERPs). Black Hat practices are against the search engine's terms of service and can lead to the website being banned from the search engine and affiliated sites.
Google has shared a list of Webmaster Guidelines which clearly state the practices which have to be avoided by websites for using Google's services.
What are some of the Black Hat SEO practices?
Following are some of the black hat SEO practices which need to be avoided by digital marketers and brands:
Automated Content
Linked Hidden Pages
Creating Pages with Little or No Original Content
Cloaking
Sneaky Redirects
Hidden Text or Links
Doorway Pages
Scraped Content
Participating in Affiliate Programs Without Adding Sufficient Value
Loading Pages with Irrelevant Keywords
Creating Pages with Malicious Behavior, such as Phishing or Installing Viruses, Trojans, or Other Badware
Abusing Structured Data Markup
Sending Automated Queries to Google
Should Black Hat SEO Practices Be Used?
Black Hat practices might get the job done of getting your website on the top of the search results but it's not at all recommended as they risk of getting your website banned by Google and other search engines.
Using such tactics might attain short-termed goal of generating traffic to your website but this won't be beneficial as you might be de-indexed for such practices by Google and your website's ranking will drop significantly in long run.
So, it's always advisable to stay away from Black Hat SEO practices in order to have a positive and moral online presence.
Are Black Hat SEO Practices Advisable?
If you want your business to have a strong online presence for a longer time, it's better to stay away from Black Hat practices. You should always focus on using good practices as even though black hat practices offer short-term results, it's not going to stay there forever. Instead, brands and marketers should focus on utilizing good SEO practices to stay ahead of competitors.
White Hat SEO Practices
What are White Hat SEO practices?
White Hat SEO is the exact opposite of Black Hat SEO. White Hat SEO refers to SEO practices that are in line with the terms and conditions of the major search engines. Such practices improve your website's search rankings on SERPs while maintaining a positive image on Search Engines. These tactics stay within the bounds as defined by Google.
What are some of the White Hat SEO practices?
Following are some of the White Hat SEO practices which can be utilized by marketers and brands to rank their website at the top organically:
Offering Quality Content and Services
Faster Loading Times and Mobile-Friendliness
Using Descriptive, Keyword-Rich Meta Tags
Making Your Site Easy to Navigate
Relevant Page Descriptions and Images
Original Content which is Not Plagiarized
Why are White Hat SEO practices important?
White Hat SEO practices result in a gradual increase in the ranking of websites across search engines over a period of time. It helps in utilizing the best of search engines which is indeed one of the biggest traffic sources for your website.
In order to constantly rank higher on search engines, it's important to follow the guidelines laid out by search engines. It's recommended to have relevant and high-quality content on all the webpages of your website.
Also, following White Hat SEO tactics ensure that your website is not de-listed by Google or other search engines. Thus, it's always recommended to stick to such practices only.
Conclusion
While working on the SEO of your website, ensure to work only using the White Hat SEO practices because although it's slow and requires some time to make your website appear at top of the search results, the results are long-lasting and will keep you ahead of your competitors.
Also, SEO is not a one-time process and it's important to keep working on the same over the period of time to maintain your position in search engine page results.
If you need any assistance with the SEO for your business website, feel free to reach out and we can create a winning strategy for empowering your brand!
Learn more about Marketing Mania's SEO Services here.
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